Branding The Zone at Kyle Field | Brandon Coleman Jr. | Episode #230

Hold onto your Howdy hats—Brandon Coleman Jr. is back with Paul Kolker, Nick Bezner, and Jeff Schiefelbein, and this episode is 100% certified Good Bull. If you’ve ever wondered how a tennis-playing “dumb jock” became a branding genius with Aggieland in his DNA, this one’s for you.

Brandon takes us deep into the heart of Texas A&M tradition, from heartfelt stories about Reveille’s resting place to how he led the end zone branding at Kyle Field – The Zone. You’ll laugh, you’ll cry, and you’ll probably hear about a koala outbreak (you had to be there). More importantly, you’ll be reminded of what makes Aggie culture—and Christian brotherhood—so powerful.

This episode tackles:

Brandon’s transformation from athlete to advertising ace, thanks to Bewitched 🧙‍♀️

The behind-the-scenes story of “The Zone” at Kyle Field 🏟️

Emotional memories from the Bonfire tragedy and the healing that followed ❤️‍🩹

Aggie traditions, humor, and humility—plus a few unauthorized construction site visits 🦺

This show is a certified love letter to Aggieland, a masterclass in brand loyalty, and a powerful reminder that community, legacy, and faith go hand-in-hand.

🙏 Memorable Quote:

“Texas A&M is a small school in a big setting… and a small but beautiful example on earth of what heaven's gonna be like.” – Brandon Coleman Jr.